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Soaring bourbon & cigars has retail investing

In recent years, retail investors have turned their attention towards novel investment opportunities, moving beyond traditional stocks and bonds. A striking example of this trend is the growing interest in alternative assets like bourbon and cigars. These items have become increasingly appealing due to shortages in supply and soaring prices, drawing investors who are keen to capitalize on these unique markets.

Market Watch's story about the Joseph Magnus Cigar Blend Bourbon encapsulates this phenomenon. Priced at $199.99, this bourbon is a testament to the growing American love affair with domestic whiskeys, whose sales, as reported by the Distilled Spirits Council of the United States, reached nearly $5.1 billion in 2022. Similarly, the love for cigars has not waned, with premium cigar imports growing significantly from 330 million in 2017 to 464.5 million in 2022, according to the Premium Cigar Association.

This bourbon, hailing from a Michigan-based distillery with pre-prohibition roots, is crafted specifically to pair with cigars. Its unique flavor profile, achieved by aging the spirit in Armagnac barrels and blending whiskeys aged 10 to 18 years, is designed to complement the robust flavors of a good cigar.

However, the story also points out that while the Joseph Magnus Cigar Blend Bourbon is a delight for cigar-loving whiskey drinkers, it's not necessary to spend a hefty sum to enjoy a good whiskey or spirit with a cigar. The article suggests more affordable alternatives like aged rums and Calvados, a French apple brandy, which can be enjoyed for less than $100.

The key takeaway for investors is the accessibility of these alternative investments. Platforms like Vinovest are making it incredibly easy for retail investors to partake in this trend. Through such apps, investors can effortlessly buy and invest in unique assets like bourbon and cigars from the comfort of their homes. This ease of access is revolutionizing the investment landscape, opening up new avenues for retail investors to diversify their portfolios with unconventional but potentially lucrative assets.

By Ken Mooso


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